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Red 5 is a new MMO game company formed by a bunch of ex-Blizzard employees responsible for World of Warcraft. The name "Red 5" itself is an obvious Star Wars reference. They've licensed the Project Offset engine for whatever it is they are working on.
They've recently tried an interesting approach to recruiting top talent in the game industry by scouring the web looking for notable people and sending them each a personalized package and invitation, Willy Wonka style, to meet the staff. This is the account of one recipient.
Red 5 detailed the operation here.