Sometimes the firmware elves toil for days and nights to bring new features to a product that you didn't expect when you bought it. I booted up my Netflix enabled Blueray player last night and it told me I needed to download an update. I was mildly annoyed at having to wait before I could watch my movie, but I was rewarded with the ability to stream YouTube to my TV.
Uh - you have a BR player? Since when?
You've been out of the loop for awhile now. Sold the Roku box as that was replaced by the new 360 dashboard update. Picked up an LG BR player with Netflix support sometime before Christmas for the theater room.
You need to do an episode of nerd cribs.