NBC pushes Apple for more money and threatens not to renew. Apple cuts them loose early and spins it their way. Consumers will find it hard to side with NBC on this one.
Seriously, NBC wants the per episode price to go to $4.99 from $1.99. Right.
NBC also figures that not offering their shows on iTunes (like Battlestar Galactica and The Office, both of which I bought through iTunes) will help decrease piracy. What kind of crack are they smoking?
Yeah, it's all just a negotiating ploy before their contract is up. To add insult to injury, Lost and BSG are both only doing half seasons, starting in January! Ahh, that's how the math works - they need to double the price because they're only doing half the episodes. LOL. Greedy bastards - who needs 'em?
Seems there is more going on behind the scenes. ARS is reporting that part of the tiff is that Apple is pushing hard to lower the price of TV shows to .99! The thinking is that it will help drive iPod sales and that the studios would make it up in volume. Wow. I would buy shows at $1 a piece and I'm a cheap bas**** when it comes to DRM'd media. I think a buck is the perfect price point. Go Steve! I also think that $1 is too much to pay per track of music though.
Interesting write up by Ars. I find it amusing that NBC thinks Apple owes them part of the sales of the iPOD. The price of the iPOD would skyrocket if anyone who produced content that could play on it was given a piece of the pie. I doubt that NBC will be very successful with their venture but you never know. I wish they would focus on producing decent shows instead of trying to figure out how to wring more money out of the crappy shows.
Yeah I read that. I think NBC is crazy (well Jeff Zucker at least). How he could think that the iPod's success was due to 'riding on the back of their content' is beyond me. The iPod was successful by riding on the back of the free mp3 file. I doubt a single iPod was sold because of a need to watch a specific NBC show on the go. Why don't they go and try to get a cut of every TV sold? Certainly those devices are riding on their back as well.