I'm willing to give Apple the benefit of the doubt for now, but I'd be very disappointed if I couldn't write applications for it (though I'd still buy one). If they do release an iPhone SDK, that'll be the end of Windows CE. They could even make the SDK run only with Xcode and Mac OS X, so iPhone developers would have to buy Macs...
Note, in the left image above, that there seems to be one application missing... what could the fabled 12th app be?
Also, new iPhone ads.