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Netflix dips its toes in downloads

Home Theater

January 16, 2007 07:12 AM PST

It isn't exactly the huge roll out one would expect from a giant like Netflix. But Netflix has announced that they will start a staged deployment of an internet delivery scheme they call 'Watch Now'. From the limited information available this appears to be a streaming style service, with high-speed broadband users being able to start watching after 10 - 15 seconds. There is no additional charge for current members. Instead they will limit the number of hours of you can watch based on your current subscription level. They are bringing about 250,000 customers online at a time to control the demand. Only about 1000 titles of its massive library will be available at launch. The movies are only viewable on a Windows PC, no mobile, Mac or phone. Personally, now that I'm able to get downloads direct to my home theater (via 360), I don't find this sort of thing as exiting as I would have a year ago. I'll be watching to see how popular it is compared to Amazon's unbox which launch with a fizzle and has failed to pick up steam. As an existing customer however I'll be sure to check it out since it won't cost me anything.

Comments (1)
John, January 18, 2007 12:54 AM:

Reviews are starting to come in on this. Too bad you have to watch it in a browser.

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