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Dvorak on advertising

Opinion

October 4, 2005 11:35 PM PST

Dvorak rants on the future of Advertisting.

It seems the only model he likes is Google's. I have to agree, targeted text based ads seem much less offensive and annoying to me than all the crazy eye spam that you get on most web sites. In fact it is these ads that finally drove me away from hotmail as my main mail account (after nearly 9 years of loyal use). It appears to me that Hotmail is 80% financed by dating services. That is totally annoying to me.

So Google is building a empire of free stuff, powered (at least at the moment) solely by advertisement revenue. This is like the TV and Radio of yesteryear except that the ads are relevant and so far un-obtrusive. I wonder if this model can sustain it though. Im not sure that everything lends itself to targeted ads, but I could be wrong.


Comments (10)
Paul, October 5, 2005 12:13 AM:

Hotmail is just painful for me to use because of their ads. When you log in, you aren't even taken to your inbox... you go to a "front page" or something with all kinds of mis-targeted banner ads (by the way, try watching how much CPU your browser uses when playing those awful flash ads). Some of those ads are barely appropriate for work, nevermind your children.

Sniffy, October 5, 2005 09:57 AM:

Ha, another Google vs. Microsoft punch out. You guys should take this to the playground after school.

On topic: I'm totally on board with Dvorak here. I've given up on TV and radio for the past 5 years for the same reasons he states. The unfortunate drawback is that I'm hopelessly outdated in terms of knowing what products I need to purchase in order to fit in to today's society.

FredB, October 5, 2005 10:36 AM:

In that case let me tell you what to buy. Member's Only jackets are cool, parachute pants are boss. And watch "Electric Bugaloo", it's fly!

J, October 5, 2005 11:22 AM:

Then again... I've never actually clicked on a Google ad!

John, October 5, 2005 11:31 AM:

Come on J, just click on them randomly. I hear that Google gets $.60 per click. It's for a good cause.

I actually click on them pretty often when I'm searching for something specific. I've actually even purchased stuff I've found that way. (Don't tell Bill and Steve though).

Paul, October 5, 2005 12:56 PM:

"Incoming chair!!!"

George, October 5, 2005 02:10 PM:

Okay J, so you don't click on Google ads but you buy ad space from Google. I hope your customers don't feel the same way you do :)

At least I hope you have a bot clicking away on your competitors ads.

J, October 5, 2005 09:47 PM:

Yes, I call this the "Google Tax". It's more expensive than the Microsoft Tax too.

Paul, October 5, 2005 10:43 PM:

It's only a tax if you have to do it. There's no opting out of federal/state tax, or the cost ($$ for Windows, time for linux) of an OS. You can run a business perfectly fine without using Google Ads.

J, October 7, 2005 12:43 PM:

If you don't show up on Google, you don't show up on the Internets. :-)






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